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Is "Agile" a Buzzword or a Business Model at Your Company?
"Agile" is one of the most overused and misunderstood words in the modern business lexicon. For many companies, "going agile" means...
HK Borah
Jan 7, 20232 min read


Beyond the Hockey Stick: Building a Financial Model That Builds Credibility
Every founder has seen it: the classic "hockey stick" revenue projection in a pitch deck that shows exponential growth after years of...
HK Borah
Nov 28, 20222 min read


The CEO's Guide to Marketing ROI: Moving Beyond Vanity Metrics
As a business owner, you are constantly making capital allocation decisions. You invest in new machinery, in R&D, and in talent. You...
HK Borah
Oct 10, 20222 min read


Capital Allocation & ROI Ideation: Turning Underutilized Assets into Revenue
As a business leader, your primary financial responsibility is capital allocation. Every day, you make decisions about where to invest...
HK Borah
Sep 19, 20222 min read
Brand vs. Marketing: Why Confusing the Two Can Stall Growth
Spend a few minutes in any strategy meeting, and you’ll hear the words brand and marketing thrown around as if they’re the same thing....
Shefali Malik
Aug 31, 20222 min read


Working Capital Optimization: Freeing Up Cash You Didn't Know You Had
For many business owners, "growth" is synonymous with raising external capital. But what if the cheapest, most accessible source of...
HK Borah
Aug 8, 20222 min read
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